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Web analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web
Analytics
marketing optimization and marketing mix modeling, web analytics, call analytics, speech analytics, sales force sizing and optimization, price and promotion
List of web analytics software
a list of web analytics software used to collect and display data about visiting website users. This is a comparison table of web analytics software released
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing
Open Web Analytics
Retrieved 16 February 2012. "About". Open Web Analytics. Retrieved 16 February 2012. "What is Open Analytics and Do I Need it?". 5 August 2015. Retrieved
Session (web analytics)
In web analytics, a session, or visit is a unit of measurement of a user's actions taken within a period of time or with regard to completion of a task
Web traffic
vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture. Web traffic is
Web beacon
track the online behavior of web users. At first, the companies doing such tracking were mainly advertisers or web analytics companies; later social media
Yahoo!
sites in the United States. According to third-party web analytics providers Alexa and SimilarWeb, Yahoo! was the most widely read news and media website
Predictive analytics
enhancement of predictive web analytics calculates statistical probabilities of future events online. Predictive analytics statistical techniques include