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Local search engine optimisation
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web
Search engine optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines
Search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine
Google Maps
visibility in Google Maps, through a type of search engine marketing called Local search engine optimisation. In March 2011, indoor maps were added to Google
Search engine indexing
Search engine optimisation indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. Index design incorporates
Click-through rate
using banner ads. Popular search engines allow advertisers to display ads in with the search results triggered by a search user. These ads are usually
Pay-per-click
search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines (such
Social media optimization
Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in
Online advertising
that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM)
Contextual advertising
sellers. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's