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January 2021

Click-through rate
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is
placement of the advertisement will affect click through rates and the resulting total pay-per-click cost. Cost-per-click (CPC) is calculated by dividing the
Quality Score
Bing (Bing Ads) Yahoo! (Yahoo! Search Marketing) Ad serving Click-through rate Pay per click Pay for placement "How to improve quality score and how it's
View-through rate
p r e s s i o n s {\displaystyle CTR=100*Clicks/Impressions} VTR is related to the popular click-through rate (CTR) measurement, but differs in that it
Evaluation measures (information retrieval)
abandonment rate is a ratio of search sessions which do not result in a click. Click-through rate (CTR) is the ratio of users who click on a specific
Banner blindness
The average click-through rate (CTR) dropped from 2% in 1995 to 0.5% in 1998. After a relatively stable period with a 0.6% click-through rate in 2003, CTR
Click fraud
In the case of click-through rate based auction models, the advertiser may be penalized for having an unacceptably low click-through for a given keyword
A/B testing
regularly used. For a comparison of two binomial distributions such as a click-through rate one would use Fisher's exact test. Like most fields, setting a date
Conversion funnel
advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years.[citation needed] Click-through rates are highly sensitive
Impression (online media)
mille (eCPM) Cost per action (CPA) Effective cost per action (eCPA) Click-through rate (CTR) Internet marketing Compensation methods Performance-based advertising